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Supermarket market shares and company revenues over the last five years

The story's file: the 7 articles from 7 outlets about this event in one place.

What is happening

What the sources report

According to the EY-Parthenon "Grocery retail sector outlook 2026" survey, total supermarket retail revenues in Greece reached €16 billion in 2025, and the market grew by €4 billion between 2020 and 2025.[1]

The market share of Sklavenitis rose from 26% to 32%, while that of AB Vassilopoulos fell from 17% to 13%.[1]

Based on 2025 market shares, the acquisition of Kritikos by Masoutis leads to a combined share of 13%.[2]

Greece’s population is expected to fall from about 10.3 million in 2025 to 9 million in 2050.[3]

The sector’s average EBITDA margin fell from 6.2% in 2020 to 5.7% in 2024.[3]

Where they differ

CNN Greece writes that the six major players rose from 69% in 2020 to 70.9% in 2025, while in.gr reports that the six leading players accounted for 71% in 2025.[2][1]

  1. in.gr · Σούπερ μάρκετ: Πώς μοιράζονται την πίτα των 16 δισ. – Πώς διαμορφώθηκαν τα έσοδα την προηγούμενη πενταετίαSupermarkets: How they share the 16 billion pie – How revenues developed over the past five years
  2. CNN Greece · Πώς ο Σκλαβενίτης εκτόξευσε το μερίδιο του στα σούπερ μάρκετ μέσα σε πέντε χρόνιαHow Sklavenitis boosted its supermarket market share within five years
  3. newmoney.gr · Σούπερ μάρκετ: Ποιος θα επικρατήσει στη μάχη των 16 δισ. ευρώ; (γραφήματα)Supermarkets: Who will prevail in the battle over 16 billion euros? (charts)

Summary by artificial intelligence (Claude) based on 5 articles. It may contain errors; please check the sources.

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Who covers it

6 of 7 outlets rated · Content analysis by artificial intelligence, approved by an editor. The method

Outlet by outletEach circle is an outlet that covered the story, placed at its published political lean; the letters are its initials. 6 of the 7 outlets have a published lean.
Far leftFar LLeftLeftCentre-leftC-LCentreCtrCentre-rightC-RRightRightFar rightFar R
Which outlet each circle is
  • in.gr Centre-left
  • newmoney.gr Centre
  • To Vima Centre
  • Powergame Centre
  • CNN Greece Centre-right
  • Proto Thema Centre-right
  • Oikonomikos Tachydromos not rated
No published lean (1)

How each side headlined it

Each outlet's first headline, by its published political lean, in Greek as published, with a machine translation (Claude) under it. The method

Headlines from 1 outlet without a political rating
All articles by time (7)
TimeOutletHeadline
06:56in.grΣούπερ μάρκετ: Πώς μοιράζονται την πίτα των 16 δισ. – Πώς διαμορφώθηκαν τα έσοδα την προηγούμενη πενταετίαSupermarkets: How they share the 16 billion pie – How revenues developed over the past five years
07:00Oikonomikos TachydromosΣούπερ μάρκετ: Τα μερίδια των Σκλαβενίτη, ΑΒ, Metro, Μασούτη και Γαλαξία στην «πίτα» των 16 δισ.Supermarkets: The market shares of Sklavenitis, AB, Metro, Masoutis and Galaxias in the 16 billion «pie» Text republished from in.gr
07:20newmoney.grΣούπερ μάρκετ: Ποιος θα επικρατήσει στη μάχη των 16 δισ. ευρώ; (γραφήματα)Supermarkets: Who will prevail in the battle over 16 billion euros? (charts)
07:21CNN GreeceΠώς ο Σκλαβενίτης εκτόξευσε το μερίδιο του στα σούπερ μάρκετ μέσα σε πέντε χρόνιαHow Sklavenitis boosted its supermarket market share within five years
07:54To VimaΣούπερ μάρκετ: Ποιοι κερδίζουν και ποιοι χάνουν μερίδια αγοράςSupermarkets: Who is gaining and who is losing market share Text republished from in.gr
08:03PowergameΣκλαβενίτης, ΑΒ, My Market, ποιος κερδίζει και ποιος χάνει από την πίτα των 16 δισ. ευρώSklavenitis, AB, My Market: who wins and who loses from the 16 billion euro pie
08:22Proto ThemaΣούπερ μάρκετ: Ποιος θα επικρατήσει στη μάχη των 16 δισ. ευρώ;Supermarkets: Who will prevail in the battle over €16 billion?

When each outlet covered it

First report 06:56, latest 08:22. Within the first hour: 5 of 7 outlets. Each column: 15 minutes.
Supermarket market shares and company revenues over the last five years · Kalypsi